About the Brand

Edwin Reyes is an emerging designer shaping contemporary fashion through a lens of heritage, culture, and sustainability. A New Yorker at his core, he is a graduate of the New York School of Design and further refined his craft at the Fashion Institute of Technology. His work lives at the intersection of craftsmanship and modern femininity, translating cultural narratives into pieces that feel both intentional and forward.

 

Born and raised in New York City, Reyes draws from a life defined by contrast and curiosity. With a mother who was a teacher and a father in the military, he grew up within a framework of discipline balanced by a deep encouragement to explore. That duality continues to inform his creative process—grounded yet inquisitive, structured yet expressive.

 

Through his brand, Reyes builds vignettes of cultural moments—collections that reflect identity, memory, and movement. His three core pillars—heritage, culture, and sustainability—anchor each design, honoring the past while shaping a more thoughtful future for fashion.

 

His work has reached global stages, including dressing Loren Torres of Chuwi for Bad Bunny’s world tour—twice—marking a powerful intersection of music, culture, and design. This momentum has also led to recognition on Vogue.com, where his brand was featured among notable Puerto Rican designers to watch.

 

At its heart, Edwin Reyes’ work is about storytelling—creating garments that move with women through defining moments, whether at an art opening in New York City or on journeys that span the world.